Product management is the art, craft and science of setting, sharing and driving teams towards a vision that delivers significant value.


Product management is an interdisciplinary role that reaches across teams to plan, design, and continuously bring better products to market.

The role evolved out of a set of responsibilities that traditionally fell to lead developers and engineers: scoping out user problems and making critical product decisions.

Since then, it’s become clear that successful product leadership – and shipping successful products – goes beyond the scope of a dev team. It’s a separate function that requires business acumen, a deep understanding of UX design and product knowledge.

Product managers are responsible for setting a product vision, defining a product strategy and developing a roadmap that meets both company goals and user needs. (Here’s an excellent introduction to the role of a product manager.)

The primary question they’re out to answer is this:

How do we bring the best possible product to market and grow our business?